In a new take on the short recipe video, I collaborated with the immensely talented Krissy O'Shea of blog Cottage Farm to create an atmospheric and aspirational depiction of holiday gingerbread baking. Instead of the ubiquitous throw-things-in-a-bowl, fast-motion videos seen across platforms, we wanted to craft a subtle, authentic and ethereal recipe video that tells a story and stays true to the Cottage Farm brand of "elegance in the everyday." Studio Dylan's food video production company shooting style embraces the real tangibility of attainable recipes.

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As Cottage Farm has over 70K followers on Instagram, as well as many followers of the blog, I delivered five versions of this recipe video for multichannel distribution. The longest video, the "full" recipe, is two minutes long and exported at a 16x9 aspect ratio. The medium length video at 45 seconds was exported in a portrait aspect ratio for Instagram as well as a 9x16 ratio for IGTV. I also generated "moments" for use in Instagram Stories and on the Feed as 15-20 second clips.

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